An eMarketer forecast predicts that the number of U.S. adults who use apps to order groceries least once a month will increase by almost 50 percent in 2018. By 2019, more than one in five adults will use an app to order groceries. Amazon’s acquisition of Whole Foods has pushed grocery chains like Walmart and Kroger to put more effort into grocery delivery and to make customers more comfortable ordering produce and meat online.
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